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Vintrendi Wine Company
Project type
- Brand Strategy
- Brand Positioning & Messaging Strategy
- Logo Redesign & Visual Identity System
Location
Chicago, IL
Role
Brand Strategy Agency
The Challenge
With the opening of a brand-new facility, Vintrendi asked:
“How can we increase visibility and awareness to match the significance of this next chapter?”
The move was a major milestone, but the brand presence didn’t yet reflect the legacy or future potential. The identity needed to match the excellence of the wine and the moment.
The Strategy
Threi Strategy stepped in to bridge legacy and future. Through a discovery-led process, we created a brand roadmap that aligned Vintrendi’s long-standing values with an updated expression of their vision.
We quickly identified two key opportunities:
- Leverage their distinction as Illinois’ only Black-owned winery to lead with story and heritage
- Craft a refreshed identity that honors the past while creating space for future expansion
- Our strategic process included:
- Vision and core values alignment with business growth goals
- Brand positioning that highlights cultural pride, craftsmanship, and exclusivity
- Messaging strategy to deepen audience connection and increase brand memorability
The Execution
We partnered with our creative collaborators to translate the strategy into visuals that honor Vintrendi’s roots and elevate their brand.
Deliverables included:
- Brand Positioning & Strategy
- Brand Architecture Development
- A refreshed logo with elegant, heritage-forward typography and design cues
- A redesigned website focused on storytelling, heritage, and driving foot traffic to the new building
The goal? Make sure Vintrendi looked and felt as premium and historic as the wines they pour.
The Results
The new brand presence set the tone for this new chapter, attracting attention from both loyal customers and new audiences.
Immediate outcomes included:
- Vintrendi saw a 13% increase in their brand identity that resonated with media, local partners, and returning customers
- 90% Increased visibility and foot traffic tied to the new location launch
- Digital presence grew 45% in relation to wine club expansion
What Vintrendi Said
“This isn’t just a new building. It’s a new era, and the brand finally reflects that.”
— Vintrendi Leadership
Vintrendi is Illinois’ only Black-owned winery, a proud, heritage-rich brand producing handcrafted wines that blend culture, creativity, and craft. As a family-run business rooted in legacy and innovation, Vintrendi is more than just wine, it’s a cultural experience.
