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Our Story
Threi Strategy was founded with the singular mission of partnering with purpose-driven organizations to bring clarity and focus to their vision through the power of brand strategy. Branding is no longer confined to visual identity alone; it influences every aspect of an organization. From internal team culture to external customer experience, brand is a foundational force that shapes the entire business ecosystem.
Our founder, Deon Bonaparte, a South Side Chicago native now residing near Hyde Park, recognized the critical role branding plays in organizational success. He understood that purpose-driven organizations are uniquely committed to solving complex challenges that make the world a better place. By strategically leveraging brand as a tool for focus and clarity, these organizations can accelerate their impact and achieve their mission more effectively.
Leadership
Deon Bonaparte is an accomplished entrepreneur with over 10 years of experience in building impactful and transformative brands. As the founder of Threi Strategy, a thriving brand strategy agency that he leads, Deon has devoted his career to empowering brands to reconnect to their core purpose, enabling them to authentically fulfill their brand promise to their audience. His expertise and thought leadership have earned him recognition as a top Black entrepreneur to follow by Yahoo Finance, Top 45 black entrepreneurs to follow in 2025, and the honor of delivering a TEDx talk, showcasing his thought leadership on being black in business.
A proud graduate of Columbia College Chicago, Deon earned his bachelors degree in advertising with a focus on strategy. Today, he gives back to his alma mater as a lecturer, inspiring and equipping the next generation of brand and marketing professionals. With a track record of supporting impactful organizations, Deon continues to shape the future of branding and marketing through his innovative work and teaching.
Deon Bonaparte
CEO & Brand Strategist
I have a passion for partnering strategy with purpose-driven brands. When I'm not helping my clients, you can find me in Hyde Park, Chicago enjoying my city.
Our Approach
We implement our Learn + Leverage + Launch framework with every organization we partner with, ensuring a strategic and structured approach to brand and organizational development.
01
Learn: We begin by deeply understanding the organization its mission, challenges, and opportunities while identifying gaps, and envisioning a clear path forward to enhance both internal alignment and external clarity.
02
Leverage: Building on key insights from the learning phase, we develop a strategic roadmap designed to position the organization for long-term success.
03
Launch: With a fully developed roadmap and a comprehensive strategy in place, we create a guide for the organization to assist with plan execution, ensuring sustainable growth and impact.
Threi in Numbers
100%
Black - Owned Organization
50+
Brands Partnered With
110%
Committed to Your Success
10+
Years of Experience
We’ve Been Covered
