Leaderfluence

Atlanta, GA

- Brand Strategy & Audience Discovery
- Messaging System & Positioning Language
- Community Brand Identity & Logo Design
- Landing Page Design & Conversion Flow
- Brand Launch Consultation

Brand Strategy Agency

Vincent Campbell came to Threi Strategy with a vision:

"How can we create a leadership community that’s geared toward men—but inclusive enough for women—while still feeling grounded, transformative, and purpose-led?"

There was a clear passion for helping people grow in their leadership. But there was no identity, no messaging, and no platform to house the vision. The challenge was building a brand that speaks to ambition and discipline, but also invites vulnerability, growth, and community.

Our team began with in-depth audience research and persona development, identifying a niche demographic: leaders (especially men) with strong business instincts and a hunger for personal growth, but without a clear roadmap for achieving holistic success.

We uncovered a tension:

“They know how to lead in the marketplace, but struggle to lead in other areas of life.”

With this insight, we framed Leaderfluence not just as a learning hub, but as a spiritual and strategic gym for influence. A place where men (and women) can train their leadership like a muscle.

Strategic deliverables included:

- Brand positioning around stewardship of influence
- Messaging pillars rooted in 8 holistic leadership systems
- Community identity language designed to be inclusive but focused
- Roadmap for platform development and membership flow

With the strategy in place, we tapped our creative partners to bring Leaderfluence to life visually and digitally.

We delivered:

- A bold, masculine-but-approachable logo and brand identity
- A landing page that clearly articulates the community value and drives membership
- Language and visuals to support launch campaigns, email flows, and future platform growth
- Every element from the tone of voice to the button labels, was intentionally crafted to feel like a movement, not a membership.

Leaderfluence launched as a distinct, high-conviction brand with a clear point of view in the leadership space. Within weeks:

- The landing page attracted 250+ new member sign-ups upon launch
- The brand identity laid the foundation for future tiers and premium offerings, which led to a 48% lift in sales
- Strategic clarity led to 12 new church partnerships, 25% revenue lift in live coaching sessions, and 83% lift in community traction

"Team Threi helped us tap into our audience and fine tune our messaging in order to reach our core tribe. They moved in excellence and their communication was top tier."

- Vincent Campbell, Founder