Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Acceyss
Project type
- Brand Repositioning Strategy
- Organizational Naming & Messaging Alignment
- Stakeholder Workshop Facilitation
- Brand Identity & Logo Development
Location
San Marcos, TX
Role
Brand Strategy Agency
The Challenge
As Acceyss entered a new strategic partnership with Texas State University, the organization faced a pivotal question:
“How can we effectively transition from a network to a consortium brand without losing momentum, clarity, or connection to our community?”
The structure of the work was shifting. The name no longer reflected the breadth of the organization. Messaging was inconsistent. And the brand needed to communicate both credibility to donors and accessibility to users.
The Strategy
Threi Strategy led Acceyss through a series of intensive workshop sessions with stakeholders and leadership. Through those sessions, we uncovered a critical insight:
The transition to a consortium wasn't just a name change—it was a paradigm shift.
The new consortium would operate differently from the original network, with expanded leadership, academic partnerships, and increased national visibility. This required a full repositioning and realignment.
Our strategic approach included:
- Clarifying brand structure and organizational identity
- Dropping "Network" from the name to reflect the evolution
- Aligning internal messaging across the growing Acceyss team
- Rewriting external communications to better speak to donors, partners, and platform users
The Execution
Once the strategy was in place, we brought in our creative partners to bring the refreshed brand to life.
Deliverables included:
-A refined brand identity and logo system to match the consortium’s elevated positioning
- A new website design (currently in development) to house membership, events, donor resources, and community engagement tools
- Guidance on visual communication and internal rollout strategy
- Every decision was rooted in clarity for the audience, the team, and the future.
The Results
This shift positioned Acceyss to scale. With a cleaner, stronger identity and aligned messaging, the brand is now set to lead nationally as a consortium rooted in access, equity, and innovation.
Early outcomes include:
- 10% Increased engagement from institutional stakeholders
- 35% of stakeholders voted stronger messaging consistency across departments
- A brand foundation built for national grant proposals, public relations, and future fundraising
What Acceyss Said
“Threi helped us reintroduce ourselves with confidence and gave our evolution a clear voice.”
— Dr. Shetay Ashford-Hanserd, Founder
Acceyss is a non-profit, national initiative focused on expanding access to STEM, tech, and innovation opportunities for underrepresented students, educators, and professionals. Originally launched as a grassroots network, Acceyss has evolved into a collaborative ecosystem connecting academic institutions, communities, and industry partners.
