Case Studies

A few of our projects

Every brand is distinct, shaped by its own unique stories. Here are a few projects we are most proud of.

01.

Vintrendi

Vintrendi asked: How can we get more visibility and awareness with the move into our new building?

Threi answered: Our strategy team developed a comprehensive roadmap to align Vintrendi’s vision with focused intentionality around their core values and purpose. As the only Black-owned winery in Illinois, it was essential to highlight their rich history and legacy, ensuring their audience fully recognized their impact. To complement their new building, we tagged our creative partners and a refreshed logo and website was built to reflect their brand’s heritage and future aspirations.

02.

GCJ Hospitality Resources

GCJ asked: How can we establish a unique and distinctive presence among the other established brands within our portfolio?

Threi answered: Our strategy team guided GCJ through a series of core brand positioning exercises, ultimately identifying GCJ as the heartbeat & soul of the portfolio to which it belongs. As the soul of the portfolio, GCJ unifies and brings cohesion to the other brands. Externally, GCJ stands as one of the largest Black-owned hospitality resource groups in the nation. With this understanding, we collaborated with our creative partners to bring our strategy to life visually. A refreshed logo and website were developed to reflect GCJ's pivotal role within the portfolio and to establish a brand identity that commands respect within the industry.

03.

Acceyss Network

Acceyss asked: How can we effectively transition from a network to a consortium brand in collaboration with Texas State University, ensuring clear communication with our audience while continuing to grow our donor base and user engagement?

Threi answered: We asked our strategy team to tackle a tough but achievable goal. Through a series of workshop sessions, we discovered that the consortium would operate significantly differently from the network. With the new core partnership with Texas State University, it became clear that a strategic shift was necessary. As a result, we made the decision to remove "network" from the name, allowing "Acceyss" to stand alone. We also refined both external and internal messaging to align with the growing Acceyss team. Lastly, we brought in our creative partners to build the logo and a new website, which is currently underway.

04.

Heavenly Enhanced

Heavenly Enhanced asked: How can we build a dynamic founder brand around an already successful beauty brand?

Threi answered: Our strategy team developed a comprehensive roadmap for this founder, grounded in a key insight: faith served as the foundational element and secret advantage behind the success of her beauty brand.

With this understanding, we crafted a strategic framework that enabled her to seamlessly evolve into a more dynamic personal brand while maintaining harmony with her company’s identity, ensuring both could thrive in alignment.

05.

Leaderfluence

Leaderfluence asked: How can we create a community for leaders that are geared towards men but has space for for women to also come and learn leadership principles and how to steward influence?

Threi answered: Our strategy team conducted in-depth audience research and profile mapping, uncovering key insights about a niche audience with innate business acumen that drives financial success. However, this audience often struggles to achieve holistic freedom in other aspects of life. While they have a strong desire to learn and grow, they lack a clear roadmap to do so.

With this insight, Leaderfluence was founded. We collaborated with our creative partners to develop the logo, a community, and a dedicated landing page to facilitate membership sign-ups. This created a seamless entry point into the Leaderfluence community

06.

Eleven11 Property Management

Eleven11 asked: How do we launch this version of our business in a clear and succinct way? We've been business owners for a while, but we want to launch this business with intentionality, clarity and focus.

Threi answered: Our strategy team successfully conducted a strategic five-week workshop with Eleven11, during which we conducted an in-depth analysis of their mission, vision, and audience. This engagement resulted in the development of a comprehensive roadmap that equipped them with the necessary tools to lead their internal team with clarity while also establishing a compelling external narrative for their core audience. This strategic foundation enabled Eleven11 to effectively connect with their audience and pursue intentional growth and long-term success. Additionally, we tagged our creative partners to develop a logo and brand identity suite for their brand.